DHFL PRAMERICA LIFE INSURANCE REPORTS ROBUST GROWTH IN MARCH 2014

Impressive performance with a 224% growth over March 2013 in terms of New Business Premium collected

Significant jump in industry ranking from No. 22 to No. 17*

Gurgaon- DHFL Pramerica Life Insurance Co. Ltd. (DPLI) has reported robust growth in March 2014. The Company has collected Rs. 55.6 cr. of New Business Premium (NBP), which is a 224% growth over March 2013. Renewal Premium (RP) collection at Rs. 18.3 cr. has also seen a growth of 40% over the same period last year.

The first quarter of 2014 has been particularly good for DPLI. The Company has collected Rs. 98.9 cr. in NBP, which is a growth of 137% over the same quarter last year. RP collection stood at Rs. 40.4 cr. in the quarter, which is a growth of 32% over Q1 2013.

Commenting on the Company’s positive performance, Mr. Anoop Pabby, DPLI’s MD & CEO said, “I am very pleased by our performance in Q1. This is only the beginning of our journey to greater success and profitability. Over the last three months, approx. 2 lakh customers have joined the DPLI family, which is an encouraging sign for all of us. Our new shareholder, Dewan Housing Finance Corporation Ltd. (DHFL) has a large distribution base that provides vast scope for reaching potential customers across India and our focus will be on maximizing the benefits and scale that the new shareholder partnership brings. Alongside, we will continue to lay emphasis on designing innovative products and enhancing quality of advice and service delivery in our quest to become the most preferred life insurance partner for our customers and distributors.”

“I am confident that we will continue to keep up the momentum and achieve a lot for the Company in the coming quarters. My aim is to see a profitable DPLI in 2014-2015, and then among the top 10 players in the insurance industry in the next few years,” Mr. Pabby added.

About DHFL Pramerica Life Insurance (DPLI)

DPLI is a joint venture between Dewan Housing Finance Corporation Ltd. (DHFL), India’s second largest private sector housing finance company and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. The life insurance joint venture agreement between the two partners was signed in July 2013.

DHFL Pramerica Life Insurance, which was earlier known as DLF Pramerica Life Insurance started operations in India on September 01, 2008 and has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further details, please visit www.dhflpramerica.com.

About DHFL

DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access to the lower and middle income segments of the society. Today, led by Mr. Kapil Wadhawan, CMD, DHFL, the Company is one of India’s leading mortgage finance institutions with presence in over 450 locations across the country, in addition to representative offices in Dubai and London.

All through its years of growth, DHFL has stayed with its core vision of financial inclusion. The Company’s wide network, coupled with insights into local customer needs has enabled the Company to provide meaningful financial access to customers even in India’s smallest towns. With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is one of India’s largest financial services companies. For further details, please visit www.dhfl.com.

About PFI

Pramerica* is a trade name used by Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States, and its affiliated companies in select countries outside the United States. PFI (NYSE: PRU), a financial services leader with more than ,1 trillion of assets under management as of December 31, 2013, has operations in the United States, Asia, Europe and Latin America. PFI’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., PFI’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.