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Community Engagements

Introduction

In India, we have been closely associated with the Indian Army since 2009 through our flagship channel, ‘Prahri’. The aim is to provide Life Insurance cover to the armed forces personnel against all types of risks attributable to military service, including war and war-like scenarios.

While they are reasonably well covered for the risks attributable to operational duties through in-house contributory group insurance programmes, Prahri offers complementing insurance plans to augment the protection and savings cover for our soldiers, even after their retirement.

Our dedicated sales team, which includes veterans and members of families of defence personnel, helps us understand soldiers’ needs better and address their concerns more effectively.

Engagement Canvas

While during the initial few years, since our launch in 2009, we associated ourselves locally across formations, units and military establishments in the form of support to ASHA schools, job opportunities for veterans and families of serving and retiring personnel and women emancipation through FWC to name a few. However during the recent years as we grew in size and established our footprints pan India, the local level engagement continues b ut the focus of such activities has shifted from local level to a more organized and meaningful support which is coordinated and monitored centrally along with Army institutions. We have in the recent past partnered with AGs Branch and Central AWWA through formal memorandums and supported few of the following initiatives for the welfare of troops and their families:-

  • Financial support to 26 ASHA Schools pan India.
  • Financial support to Palliative Care Centre Delhi Cantt.
  • Financial support to Paraplegic Rehabilitation Centre Mohali and Pune.
  • Contribution for AWWA Journal year on year.
  • Official sponsors of Special Olympics Bharat for children of ASHA schools.
  • Supporting Umang Schools through speech therapists.
  • Financial support to Cheshire Homes Delhi.

Partnering with AHQ:

  • MOU with AGs Branch for Sponsorship of Army Education Scholarship Scheme.
  • MOU with AGs Branch for ASHA SCHOOL.
  • MOU with AGs Branch for Palliative Care Center.
  • MOU with AGs Branch for upkeep of Kargil War Memorial.
  • MOU with AGs Branch for upkeep of Jammu War Memorial.
  • MOU with Central AWWA to Upkeep of “ASHA KIRAN” school at Delhi Cantt

Partnering with DGR & AWPO

We have created vast employment opportunities for veterans and their kith and kin by partnering with DGR through an MOU and had been providing free of cost reemployment training every year to pre retirees in the Regimental Centres since 2014 so as to absorb them later within our folds. Consequent to delinking of pre retirees skilling from DGR to DIAV, we are now partnering with to DIAV to provide free of cost pan India skilling to veterans at designated hubs pan India.