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#ThisIsMyClimb
Celebrating you and your life's journey

#ThisIsMyClimb is a celebration of the indomitable human spirit, filled with care and resilience that wills us to go the extra mile for our loved ones. As we ascend in life, climbing new mountains and conquering newer milestones, we face challenges that test our resolve, patience, and strength. Along the way, we discover our inner resilience, build meaningful relationships, and find our true purpose. Ultimately, life's climb is a reminder that the journey itself is as important as the destination.


Launched globally by our parent company, Prudential Financial, Inc. in the year 2024, the campaign united various core values of Prudential - Purpose, Resilience, Unity, Dedication, Equity, Nature, Trust, Impact, Authenticity and Legacy - all symbolized by the iconic Rock of Gibraltar, which stands as a metaphor for stability and reliability.


In India, #ThisIsMyClimb became a celebration of the determination, resilience and purpose that guide our stakeholder's journeys. By crafting stories that reflect real-life experiences, we aim to foster deep emotional connection with our audiences and reinforce Pramerica Life’s commitment to being a 'rock-solid partner' in every stage of their life journey.

Glimpse of #ThisIsMyClimb 2024

Last year, #ThisIsMyClimb captivated hearts and sparked meaningful conversations across the nation. Celebrating genuine, raw, and emotionally resonant stories, it resonated deeply with audiences, creating a powerful connection with our ethos at Pramerica Life.


Here’s a look back at the two heartfelt films that brought #ThisIsMyClimb to life, each narrating a unique story of strength and determination. The first film paints a relatable picture of a father’s journey and aspirations. We see his commitment, how he sets aside his own dreams and desires to nurture his child's ambitions and the second film showcases resolve of a soldier's sister towards caring for her family in the soldier's absence.


From inspiring films to widespread media coverage, the campaign highlighted the extraordinary power of ordinary individuals overcoming life's challenges to reach new heights

A Father's Resilience

A Tribute to the Defence Forces & Their Families

Notable mention from the media

Pramerica Life Insurance

Powered by two global financial giants^

Pramerica Life Insurance is one of the most trusted names in the Indian Life Insurance industry, owing to its decades long business legacy, record time claim settlements and a leading life insurance service provider in Defence Services.

Piramal Capital & Housing
Finance Limited (PCHFL)

  • Is registered as a housing finance company with National Housing Bank (NHB).
  • Has a parentage of 40+ years and over
    1 million customers.
  • Is in partnerships with leading global pension funds such as CPPIB, APG and Ivanhoe Cambridge.
  • Operating in 24 states with a network of 300+ branches and 5000+ partner outlets.

Prudential Financial,
Inc. (PFI)

  • $1.5 trillion in Assets Under Management* (as of June ’24)
  • Named to Fortune’s World’s Most Admired Companies 2024 (life and health insurance)
  • Largest U.S. life insurer by total admitted assets (as of June ’24)
  • Listed on NYSE

Our Core Values

Agility

We are quick, responsive and reliable

Innovation

We question status quo to create something new

Customer Focus

We place customers first in everything we do to build deep and lasting relationships

Trust and Respect

We are dependable and committed to 'Walking our Talk'

Passion to Win

We deliver stretch goals with a CAN DO attitude

Why choose Pramerica Life Insurance

Powered by Two Global Financial Giants

Piramal Capital & Housing Finance Limited + Prudential Financial, Inc.

Soldiers Indian
150 Years of Financial Expertise

Prudential Financial, Inc. (PFI), established in 1875 is one of the world's largest & oldest financial institutions (as per prudential.com/links/about).

Soldiers Indian
99.06% Claims Paid Ratio

Individual Death Claims settled and reported in public disclosures for FY 2023-24.

Soldiers Indian
4.7 Mn + New Lives Secured

As on FY 23-24

Leadership Speak



Pankaj Gupta img
Pankaj Gupta

Managing Director & CEO


" Just as every climb presents unique challenges and requires unwavering determination, so does the journey of life. Through #ThisIsMyClimb campaign, we celebrate the different facets of purpose, commitment and responsibility that each individual embodies. We want to be a rock-solid partner in our customer's lives, the bedrock that they can rely on. Every climb, big or small, deserves a sturdy companion and we are committed to being that for all our stakeholders."

 

Karthik Chakrapani img
Karthik Chakrapani

Chief Business Officer


"The beauty of #ThisIsMyClimb lies in its breadth of perspectives. From the ethos of a defence personnel and his family for the nation's sovereignty to the determination of a father for his child's future, each story resonates in its own unique way. We invite viewers to engage with these inspiring journeys, find common threads in their own climbs, and join us in celebrating the human spirit."

Disclaimers

^Source: www.prudential.com . & www.piramalfinance.com *Assets recognised and permitted by state laws to be included in the financial statement From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license. Fortune® and “The World’s Most Admired Companies®” are registered trademarks of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Prudential Financial. Pramerica Life and the Rock Logo are proprietary service marks and may not be used without the permission of the owner. Prudential International Insurance Holdings & Prudential Financial Inc. of the United States are not affiliated with Prudential Plc, a Company incorporated in the United Kingdom.

IRDAI Registration No. 140. Pramerica Life Insurance Limited. Registered Office and Communication Address: 4th Floor, Building No. 9, Tower B, Cyber City, DLF City Phase III, Gurgaon - 122002, Haryana. CIN: U66000HR2007PLC052028. Customer Service Helpline Numbers: 1860 500 7070 (Local charges apply) or 011 4818 7070 Timings: 9:00 a.m. to 7:00 p.m. (Monday-Saturday), SMS ‘LIFE’ to 5607070’. For more details on our products please refer to our website www.pramericalife.in. Email: contactus@pramericalife.in. The Pramerica mark displayed belongs to ‘The Prudential Insurance Company of America’ and is used by Pramerica Life Insurance Limited under license.

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS / FRAUDULENT OFFERS. IRDAI or its officials do not involve in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

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