DHFL PRAMERICA LIFE INSURANCE LAUNCHES KNOWLEDGE IS THE BEST POLICY

A unique awareness initiative to help customers understand and manage their policies betterf

New Delhi - DHFL Pramerica Life Insurance Co. Ltd. (DPLI) has launched a customer awareness initiative aimed at protecting policyholders’ interest by empowering them to understand and manage their policies better. The ‘Knowledge is the Best Policy’ campaign seeks to educate customers on various matters such as steps to maximize benefits from insurance, how to stay covered through better policy management, and ways to get their service requests and grievances addressed.

According to Mr. Anoop Pabby, MD & CEO, DPLI, “At DHFL Pramerica, we are committed to keeping our customers’ interests at the forefront of whatever we do. We want our customers to derive the maximum benefits from their policies and our awareness campaign aims to guide and help them do so. Going forward, we will introduce more such initiatives that promote the interest of our customers. Alongside, we will continue to lay emphasis on designing innovative products and enhancing our quality of advice and service delivery in our quest to become the most preferred life insurance partner for our customers.”

“To increase life insurance penetration in our country, educating customers on the need and benefits of insurance is a must. It is heartening to see the steps being taken by IRDA to encourage insurers to step up their efforts in creating awareness about insurance. Eventually, this will help customers make an informed decision to protect themselves financially”, Mr. Pabby added.

The communication material for the awareness campaign has been designed to be simple and reader-friendly so that customers can relate to, and assimilate the content easily. Various basic topics like understanding the fine print of one’s policy document, sharing details with the nominee, keeping the policy in a safe place and paying renewals on time have been addressed through this initiative.

About DHFL Pramerica Life Insurance (DPLI)

DPLI is a joint venture between Dewan Housing Finance Corporation Ltd. (DHFL), India’s second largest private sector housing finance company and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. The life insurance joint venture agreement between the two partners was signed in July 2013.

DHFL Pramerica Life Insurance, which was earlier known as DLF Pramerica Life Insurance started operations in India on September 01, 2008 and has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further inion on the Company, please visit www.dhflpramerica.com

About DHFL

DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access to the lower and middle income segments of the society. Today, led by Mr. Kapil Wadhawan, CMD, DHFL, the Company is one of India’s leading mortgage finance institutions with presence in over 450 locations across the country, in addition to representative offices in Dubai and London.

All through its years of growth, DHFL has stayed with its core vision of financial inclusion. The Company’s wide network, coupled with insights into local customer needs has enabled the Company to provide meaningful financial access to customers even in India’s smallest towns. With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is one of India’s largest financial services companies. For further inion, please visit www.dhfl.com

About PFI

Pramerica* is a trade name used by Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States, and its affiliated companies in select countries outside the United States. PFI (NYSE: PRU), a financial services leader with more than ,1 trillion of assets under management as of December 31, 2013, has operations in the United States, Asia, Europe and Latin America. PFI’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., PFI’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.