DHFL Pramerica Life Insurance launches a pure online Health Insurance Product - Dengue Shield

DHFL Pramerica Life Insurance launches a pure online Health Insurance Product - Dengue Shield

Signs an agreement with ItzCash to provide Customer Awareness about Dengue Shield through their 75,000+ retail touch-points nationally

An innovative, pure online, affordable product with a 5 year term offering fixed benefit for Hospitalization Expenses against Dengue and can be only bought online at www.dengueshield.com

Gurgaon - DHFL Pramerica Life Insurance Co. (DPLI) today, announced its foray into health insurance segment with the launch of its first, pure online direct to customer product - DHFL Pramerica Dengue Shield: a traditional fixed benefit individual health insurance plan. It has signed an agreement with ItzCash to create customer awareness for Dengue Shield. ItzCash, is part of Essel Group and a leading holistic payments solutions company with a deeply entrenched on-ground franchise network of over 75,000 touch points across the country.

DHFL Pramerica Dengue Shield can only be bought online at www.dengueshield.com. It’s a highly affordable product with the premium starting for as low as 1 per day*. The payment receipt and cover confirmation letter is generated instantly and the policy is digitally delivered to the customer within 72 hours of purchase of cover. The claims process is equally simple where the customer has to submit a positive proof of Dengue and 48 hours of hospitalization. No detailed bills are required. An individual has the option to choose sum insured from 25,000 to 50,000. Options of both Single and Annual Premium payment exist in Dengue Shield where a customer can enjoy a discount of up to 21% on Single Premium payment.

Talking about the unique product, Mr. Anoop Pabby, Managing Director and CEO, DHFL Pramerica Life Insurance said, “We believe that this Dengue Health Insurance product will provide meaningful protection to millions of Indians who are exposed to dengue for a long period of time in the year. We greatly value our association with ItzCash and this partnership will help generate Customer Awareness about the financial impact of Dengue and the protection offered by our Health Insurance Product – Dengue Shield. As part of the DHFL Group, we are inspired by the vision of our Chairman, Mr. Kapil Wadhawan to improve the lives of millions of Indians and Dengue Shield is our first step towards providing Insurance protection from the debilitating financial impact of Dengue on the common man.”

Commenting on the unique tie up, Mr. Naveen Surya, Managing Director, ItzCash said, “We have been on a constant pursuit to provide the conveniences of digitized payment solutions across consumer segments to the emerging India. This partnership with DHFL Pramerica Life Insurance reflects a strong image of our omni-channel, omni-services strategy which is critical for optimum outreach. Being a long standing player in the segment making premium payments convenient for our consumers and building awareness amongst the under-served.”

“We continually evolve our services to suit the changing needs of our customers and the platform brinks in the last mile connectivity for us in drawing the larger picture of FinServ Convergence”, he further added.

About DHFL Pramerica Life Insurance (DPLI)
DPLI is a joint venture between Dewan Housing Finance Corporation Ltd. (DHFL), India’s second largest private sector housing finance company and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. The life insurance joint venture agreement between the two partners was signed in July 2013.

DPLI has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further information on the Company, please visit www.dhflpramerica.com

About DHFL
DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access to the lower and middle income segments in the semi-urban and rural areas of the country. Today, led by Mr. Kapil Wadhawan, CMD, DHFL is India’s second largest housing finance company in the private sector, with a large network presence across the country, in addition to representative offices in Dubai, UAE and London, UK.

All through its years of growth, DHFL has stayed with its core vision of financial inclusion. The Company’s wide network, coupled with insights into local customer needs has enabled the Company to provide meaningful financial access to customers even in India’s smallest towns. With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is one of India’s largest financial services companies. For further information, please visit www.dhfl.com

About PFI
Pramerica** is a trade name used by Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States, and its affiliated companies in select countries outside the United States. PFI (NYSE: PRU), a financial services leader with more than ,1.218 trillion of assets under management as of 4th May 2016, has operations in the United States, Asia, Europe and Latin America. PFI’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., PFI’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.

About ItzCash
ItzCash Card Ltd., India’s only “Multi Service Payment Solutions Company” and part of the Essel Group, was established in 2006. A pioneer in the prepaid payment sector in India, ItzCash initiated the concept of ‘digital cash’ to the Indian consumer and various business entities, heralding the beginning towards enabling a cashless transacting society. ItzCash continues to build on its innovation augmenting its product portfolio offering wide choice of payments and money transfer services. It has many pioneering products under it’s belt from country’s first sms based payments way back in 2006 to India’s first bank partnered open loop prepaid program with access to online and offline retailers and ATM. It constantly invests in upgrading technology towards creating world-class omni-channel payments platforms for the emerging India.

ItzCash has presence across consumer segments and over 75,000 franchisees branded as “ItzCash World” in 3000+ Tier I and II cities and towns. It is backed by world’s leading investors Matrix Partners, Lightspeed Venture and Intel Capital. For further details, visit www.itzcash.com

^*Applicable on Individual Life, Regular Pay for a cover of 25,000 purchased online.

^**Pramerica and the Rock Logo are proprietary service marks and may not be used without the permission of the owner.