DHFL Pramerica Life Insurance introduces RIA, a Facebook Chatbot to support customers with purchase of Dengue Shield

Becomes the first life insurance company in India to engage a chatbot in assisting customers buy an online product.

New Delhi:Taking forward its digital vision, DHFL Pramerica Life Insurance (DPLI) today launched ‘RIA’, a 24x7 Facebook messenger chatbot to assist customers with the purchase, policy servicing and claims of DHFL Pramerica Dengue Shield, a traditional fixed benefit individual health insurance plan. DPLI is the the first life insurance company in India to engage bot technology to enable customers to buy a product.

’RIA' will act as a touch point between customers and the company. The bot is a strategic step towards making easy to use technology and communication medium to customers who would like to obtain information and help them in making decision to buy DHFL Pramerica Dengue Shield on the go within the Facebook platform itself. DHFL Pramerica Dengue Shield is a digitally enabled, fully online health insurance offering that covers Dengue Hospitalization expenses. It can be bought online swiftly without any documents. Even the claims process is highly simplified where no detailed bills are sought. Visit www.dengueshield.com to get all details about the product offering.

Mr. Anoop Pabby, Managing Director and CEO, DHFL Pramerica Life Insurance said,“At DPLI, we are constantly developing our digital capabilities to provide our customers with simplified and innovative solutions. Our strategy is to focus on technology and digital platforms to deliver seamless customer experience across all our distribution and customer touch points. ‘RIA’ is a differentiated solution which will ensure seamless engagement through new age platforms for DHFL Pramerica Dengue Shield related services. This reaffirms our endeavor of “humanizing technology” to offer simplified & intuitive solutions for our digitally enabled offerings.”

The Company currently protects over 13 million lives and now has 103 branch offices across India. It has 28 life insurance products and six riders in its products basket, fulfilling a gamut of life insurance needs from child’s future protection to retirement in its portfolio.

About DHFL Pramerica Life Insurance (DPLI)

DPLI is a joint venture between DHFL Investments Limited (DIL), a wholly-owned subsidiary of Dewan Housing Finance Corporation Ltd. (DHFL), one of India’s largest housing finance companies (the second largest in the private sector) and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades.

DPLI has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further information on the Company, please visit www.dhflpramerica.

About DHFL

DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access for Indians to own a home of their own. Today, led by Mr. Kapil Wadhawan, CMD, DHFL, the company is CARE Triple A rated and reckoned as one of India’s leading financial institutions with a large presence across the country, in addition to representative offices in Dubai and London.

Throughout its years of growth, DHFL has stayed true to its core vision of financial inclusion, especially to the low and middle income customers across India. The company’s wide network, coupled with insights into local customer needs, has enabled the company to provide meaningful financial access to customers even in India’s smallest towns.With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is a respected and trusted financial services company in India with a concerted focus towards enabling home ownership to the low and middle income customer. For further information,please visit www.dhfl.com

About PFI

PFI*, a financial services leader with ,1.299 trillion of assets under management as of March 31, 2017, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management.Prudential International Insurance Holdings & Prudential Financial Inc. of the United States are not affiliated with Prudential Plc, a Company incorporated in the United Kingdom. In the U.S., PFI’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.pramericafinancial.com

*Pramerica and the Rock Logo are proprietary service marks and may not be used without the permission of the owner.