DHFL PRAMERICA LIFE INSURANCE APPOINTS MR. RAJESH SOOD AS CHIEF DISTRIBUTION OFFICER

Gurgaon - DHFL Pramerica Life Insurance Co. Ltd. (DPLI) has announced the appointment of Mr. Rajesh Sood as Executive Vice President and Chief Distribution Officer (CDO) of the Company.

Mr. Sood will be responsible for driving the entire sales and distribution functions in DPLI to support the company's growth, profitability and operational objectives. This will include identifying and creating robust and sustainable distribution channels, managing and growing business through existing relationships, acquiring new partners, and ensuring quality execution of sales and distribution strategies for continuous sales growth.

Mr. Sood has vast experience in the Banking and Financial Services sector, having worked at several leading companies including GE Capital, GE Money, ANZ Grindlays and Bank of America. In his last assignment with Bank of America as Senior Vice President - Consumer Services and Operations, in addition to managing the business in India, he was also responsible for setting up the Consumer Operations for Bank of America in Philippines, making Philippines a key operations delivery site for the bank.

Over his rich professional career spanning 22 years, Mr. Sood has successfully built a reputation for creating profitable, process and market driven businesses and teams. He has set up and run business lines successfully on a large scale including the launch of GE Money Personal Loans and SBI Card portfolio, and the mortgages business for ANZ. He has also led the turnaround of GE Money Housing Finance to make it a key Net Income driver for GE.

Announcing Mr. Sood's appointment, Mr. Anoop Pabby, Managing Director & CEO, DPLI said, "I am pleased to have Rajesh join us as a key member of our Senior Management Team. We have been focusing hard on building our sales and distribution capabilities and I am confident that under his leadership and direction, these functions will deliver strong results and drive long-term profitable growth for DPLI. I expect Rajesh to play a key role in meeting our aspiration to become the most preferred life insurance partner for our customers and distributors."

About DHFL Pramerica Life Insurance (DPLI)

DPLI is a joint venture between Dewan Housing Finance Corporation Ltd. (DHFL), India's second largest private sector housing finance company and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. The life insurance joint venture agreement between the two partners was signed in July 2013.

DHFL Pramerica Life Insurance, which was earlier known as DLF Pramerica Life Insurance started operations in India on September 01, 2008 and has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further information on the Company, please visit www.dhflpramerica.com.

About DHFL

DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access to the lower and middle income segments of the society. Today, led by Mr. Kapil Wadhawan, CMD, DHFL, the Company is one of India's leading mortgage finance institutions with presence in over 450 locations across the country, in addition to representative offices in Dubai and London.

All through its years of growth, DHFL has stayed with its core vision of financial inclusion. The Company's wide network, coupled with insights into local customer needs has enabled the Company to provide meaningful financial access to customers even in India's smallest towns. With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is one of India's largest financial services companies. For further information, please visit www.dhfl.com.

About PFI

Pramerica* is a trade name used by Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States, and its affiliated companies in select countries outside the United States. PFI (NYSE: PRU), a financial services leader with more than ,1.1 trillion of assets under management as of March 31, 2014, has operations in the United States, Asia, Europe and Latin America. PFI's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., PFI's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.