Our Differentiators   

Financial Management 

  • Judicious management of customers’ investments

  • Strong financial governance and policies

  • Experienced investment team


Strategic distribution channels

Our distribution channels cater to the diverse needs of our customers from across the country, be it from urban, semi urban or rural India through multiple channels of distribution such as Agency channel, partnerships with Third Party distributors and other innovative channels that address the distinct insurance needs of specific customer segments. We are the first insurance company in India with 2 strategic distribution channels that cater to the life insurance needs of armed forces personnel and parents with school going children respectively:


  • Prahri - This channel is dedicated to serving the life insurance needs of the armed forces:

    • Dedicated sales team comprising mainly of ex-Defence personnel

    • Defined training and sales processes to enable sales and support teams to understand and deliver customer needs

    • Unique product offerings with base plans covering war and warlike situations

    • Defined and speedy claims process with waiver of death certificate in case of duty deaths

For more information, please visit https://www.pramericalife.in/prahri/prahri-introduction

Values driven business practices

  • Established quality benchmarks with regular monitoring of service quality standards

  • Defined service excellence parameters

  • Transparent and compliant business practices


Talented team of professionals

  • Experts in providing financial guidance and developing differentiated offerings

  • Focused on operational excellence

  • Trained to understand and service customer needs