DHFL PRAMERICA LIFE INSURANCE LAUNCHES SMART WEALTH+

A benefit-packed Non-Participating Unit Linked Insurance Plan

National: DHFL Pramerica Life Insurance Co. Ltd. (DPLI) has launched `Smart Wealth+', a non-participating Unit Linked Insurance Plan that is designed to meet a customer's dual need for wealth creation and protection. It is an ideal product for those seeking potentially high investment returns, along with the benefits of a life cover.

The Plan offers a choice of four market linked-funds for investment which addresses the wealth creation needs of customers with diverse risk appetites - from conservative to aggressive. It also offers customers an option to augment their cover by opting for the Accidental Death Benefit Rider. Apart from the Regular Premium Payment Term, the Plan provides customers a Limited Premium Payment Term option to align the payment tenure with their financial priorities.

Talking about the new product, Mr. Anoop Pabby, Managing Director & CEO of DPLI said, "We are pleased to launch our first ULIP offering in this financial year. Smart Wealth+ offers a host of benefits for customers. It allows them the option to enhance life cover, partially withdraw a portion of the fund value in case of emergencies, build a corpus to achieve planned milestones by riding on market performance, and also an option to safeguard fund value from market volatility before maturity of the policy. This plan is a strong addition to our product portfolio and I am sure our customers will see tremendous value in this offering."

"Going forward, we will continue to lay emphasis on introducing innovative products and enhancing our quality of advice in our quest to become the most preferred life insurance partner for our customers and distributors," Mr. Pabby added.

Smart Wealth+ offers Loyalty Additions in the form of Persistency Units to encourage customers to stay invested in the policy to keep their families protected and to achieve their long-term financial goals. The Fund Conservation option at Maturity allows customers to systematically switch investments to debt funds during the last three years of the policy. The Settlement option offers customers the choice of keeping the fund invested and then liquidating the units at any time within five years from the date of maturity, or opting for periodic installments as specified on the date of maturity.

About DHFL Pramerica Life Insurance (DPLI)

DPLI is a joint venture between Dewan Housing Finance Corporation Ltd. (DHFL), India's second largest private sector housing finance company and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades. The life insurance joint venture agreement between the two partners was signed in July 2013.

DHFL Pramerica Life Insurance, which was earlier known as DLF Pramerica Life Insurance started operations in India on September 01, 2008 and has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further inion on the Company, please visit www.dhflpramerica.com.

About DHFL

DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access to the lower and middle income segments of the society. Today, led by Mr. Kapil Wadhawan, CMD, DHFL, the Company is one of India's leading mortgage finance institutions with presence in over 450 locations across the country, in addition to representative offices in Dubai and London.

All through its years of growth, DHFL has stayed with its core vision of financial inclusion. The Company's wide network, coupled with insights into local customer needs has enabled the Company to provide meaningful financial access to customers even in India's smallest towns. With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is one of India's largest financial services companies. For further inion, please visit www.dhfl.com.

About PFI

Pramerica* is a trade name used by Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States, and its affiliated companies in select countries outside the United States. PFI (NYSE: PRU), a financial services leader with more than ,1.1 trillion of assets under management as of March 31, 2014, has operations in the United States, Asia, Europe and Latin America. PFI's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., PFI's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, a company incorporated in the United Kingdom.