Bhubaneshwar boy brings laurel to his state in the Behtar India campaign organised by DHFL Pramerica Life Insurance Co. Ltd. 23-Feb-2019

Bhubaneshwar : Rishabh Suar, a student of class sixth from KiiT International School, Bhubaneshwar has secured the third spot under Behtar India Vatavaran category in the Behtar India campaign organised by DHFL Pramerica Life Insurance Co. Ltd. Rishabh has earned this distinction by collecting 21,000 kgs. of recyclable waste and now the Behtar India Campaign Ambassador and renowned film actress Parineeti Chopra would be awarding a bronze medal to him at the grand finale of Behtar India, scheduled on February 28, 2019, in New Delhi.


Rishabh’s achievement is an inspiring story of a class sixth student who went to great lengths to achieve this milestone. He collected newspapers, notebooks, books and other recyclable material from his school, neighborhood and KiiT University. There are some 22 departments in KiiT University and he approached all these departments asking for recyclable waste for contributing to Behtar India. His commitment can be evaluated from the fact that even during his art periods in school, he made posters on dengue awareness for sharing with Behtar India.


His passion for collecting recyclable waste often went beyond his school hours. After his classes, he visited his friends' house asking for recyclable waste. The young lad didn’t even stop on Sundays and went from neighborhood to neighborhood asking for recyclable waste and creating awareness on Dengue. During the entire course of the activity, his father and teachers inspired and helped him, making him understand the importance of sustainability and environment protection.


Congratulating Rishabh Suar, Mr. Anoop Pabby, MD & CEO, DHFL Pramerica Life Insurance, said “It is our belief that each of us has a role to play towards sustainability and that is the message we have sent through Behtar India. For us supporting sustainability is one of the smartest investments we can make for our own future. Behtar India 2018-19 has been a huge success and we are overwhelmed to see the response from schools and students from across the country. We would like to congratulate this young boy for his contribution to the campaign and hope that he will continue the good work “.


Launched in 2017, the Behtar India campaign is a social innovation that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier. Based on the three main pillars viz; Behtar Swasthya, Behtar Swachhta, and Behtar Vatavaran, the unique not only supplement the government's efforts to provide promotive as well as preventive healthcare to the community but also ensures quality curative healthcare and behavioral changes in the fields of hygiene and environment.


During the course of the campaign, Behtar India Go Green City Summits were organized in 10 different cities such as Bangalore, Chennai, Delhi, Mumbai, Kolkata and Hyderabad among others to initiate dialogue around Recycling. Representatives of different sections of the society including school principals, individual change-makers, corporate representatives and local government/ Head of Municipal Corporations discussed the various approaches and steps that could act as a catalyst for a better environment for the future generations. It is one of its kind Collaborative Social Responsibility campaign that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier.


Through ‘Behtar India’ campaign over 807452 kgs. of waste has been recycled that has helped in saving 1.92 Crore liters of water, 13,667 trees, 7,235 barrels of oil and 35,373 household’s one month’s electricity. A total of 70,000 Dengue Protection Kits have been distributed to the underprivileged children as part of the Behtar India campaign till now.


About DHFL Pramerica Life Insurance

DHFL Pramerica Life Insurance is a joint venture between DHFL Investments Limited (DIL), a wholly-owned subsidiary of Dewan Housing Finance Corporation Ltd. (DHFL), one of India’s largest housing finance companies (the second largest in the private sector) and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades.


DPLI has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further information on the Company, please visit